Ultramodern, Design, Modern Fit. We spent years sourcing the best possible t-shirt fabrics we could get our hands on, and we built our t-shirts with fabrics that are of the same, if not better than some of the most well known luxury designer brands around the world. We also custom designed the fit of each size to ensure an optimum, modern fit: Superior upper body comfort, shorter sleeves and a tapered waist for that athletic look. As for print quality, we only use the highest quality print techniques to ensure softness and comfort. Our 2540 collection is our legacy collection featuring our super soft 100% cotton, while our Athletic Collection has our new superior cotton/spandex blend that combines the comfort of cotton, with the perfect stretch. We designed this collection for you, yes you! Futuristic Clothing for the modern man. We hope you try them on for yourself and enjoy them as much as we do.